Vanguard, the world’s second-largest asset manager with $9 trillion under management, is reportedly exploring ways to give its clients access to Bitcoin ETFs.
From skepticism to adoption: $9T asset manager Vanguard to offer #Bitcoin and Crypto ETFs to Brokerage clients.#BTC and Crypto FOMO caught up with Vanguard fast 🔥🔥🔥 https://t.co/Z4j9GyYew2
— CoinRemark (@CoinRemark) September 26, 2025
The company has long avoided crypto-related products, but according to Crypto In America, sources say Vanguard may soon allow U.S. brokerage clients to buy and sell Bitcoin ETFs.
However, unlike competitors such as BlackRock and Bitwise, Vanguard does not plan to launch its own ETF. Instead, it would take a cautious approach by offering access to third-party funds. At press time, ith remains unclear which funds it will choose.
Vanguard Explore Offering Bitcoin ETF
Pro-crypto journalist Eleanor Terret confirmed the development, with Bloomberg analyst Eric Balchunas noting that this could mark the end of Vanguard’s “Bitcoin ETF ban.” He called it a smart move, pointing out the strong demand for Bitcoin and Ethereum spot ETFs, which have already drawn $57.23 billion and $13.37 billion in inflows, respectively.
Vanguard is looking to end bitcoin ETF ban (aka bend the knee lol). "The dynamics have been changing" Nice scoop by Eleanor. We heard chatter of this too. Smart of them imo. Bitcoin and Eth ETFs hugely popular and Salim (the CEO) was one of IBIT's midwives so he knows.. https://t.co/JH4Ys771iB
— Eric Balchunas (@EricBalchunas) September 26, 2025
Growing Interest in Crypto Amid Favorable Regulatory Environment
Meanwhile, the move comes amid growing U.S. support for the adoption of cryptocurrencies. Policies under Donald Trump and U.S. SEC Chair Paul Atkins have created a more favorable regulatory environment.
Vanguard’s new CEO, Salim Ramji, is also seen as a key factor. Ramji, who became CEO in July 2024. Ramji, who previously worked at BlackRock, helped to pave the way for the launch of the iShares Bitcoin Trust (IBIT). The product has since attracted over $60 billion in inflows in less than two years.
If Vanguard proceeds, analysts say it could bring massive new liquidity into the Bitcoin market. With 50 million investors and status as the world’s second-biggest asset manager, Vanguard’s entry would give Bitcoin ETFs a huge boost in visibility and adoption.
Evans Kelvin
