Coinbase has announced plans to list BNB, the native token of Binance’s network, marking the first time the U.S. exchange has signaled support for its primary competitor’s asset. According to Coinbase Markets, BNB has been added to the exchange’s official listing roadmap, with trading to begin once market-making support and technical integration are completed.
Assets added to the roadmap today: BNB (BNB)https://t.co/lyEugQo7Cv
— Coinbase Markets 🛡️ (@CoinbaseMarkets) October 15, 2025
The move shows BNB’s increasing market relevance. It also reflects Coinbase’s evolving approach to asset inclusion through its new “Blue Carpet” framework, which prioritizes compliant, merit-based listings. By preparing to add BNB, Coinbase indirectly acknowledges the asset’s liquidity, user adoption, and resilience across volatile market conditions.
BNB’s Rising Market Presence
BNB remains one of the strongest-performing digital assets in 2025. CoinMarketCap data shows the token has surged by 26% over the past month, outperforming Bitcoin, Ethereum, and XRP. Despite a recent 11% correction, BNB continues to trade around $1,167, close to its all-time high levels.
The token’s upward trend stems from a series of major developments. For context, in July, Binance executed a $1 billion burn through the BNB Foundation, reducing circulating supply. The economic action coincided with a rise in market value, strengthening the token’s position as a leading exchange-linked asset.
BNB’s market performance has also benefited from external interest, including VanEck’s filing for a possible BNB exchange-traded fund (ETF). Corporate treasury adoption of BNB has expanded, reflecting a broader trend among firms integrating digital assets into balance sheets as part of broader diversification strategies.
CZ Emphasizes BNB’s Organic Strength
Binance founder Changpeng “CZ” Zhao said BNB’s price action reflects organic market activity rather than external intervention following last week’s downturn. He clarified that neither Binance nor any affiliated entities have traded the token recently and that BNB operates without dedicated market makers.
Many projects have a market maker. #BNB doesn't.
I am not aware of any of my affiliated entities buying or selling #BNB in the past days / weeks.#BNB have builders.#BNB have community.#BNB is deflationary.
— CZ 🔶 BNB (@cz_binance) October 12, 2025
“BNB has builders, BNB has community, BNB is deflationary,” Zhao wrote on X, highlighting the structural components supporting its sustained growth. He credited the network’s developer community and deflationary design for maintaining stability while other major cryptocurrencies faced volatility.
The CoinRemark Team
Brenda Kanana
