Michael Saylor’s Strategy has once again doubled down on its long-term Bitcoin conviction, purchasing additional BTC despite the market sliding below key psychological and technical levels. The latest acquisition comes as Bitcoin briefly traded below the company’s reported average purchase price, intensifying debate around institutional accumulation strategies during market downturns.
Strategy Expands Bitcoin Holdings During Market Weakness
Michael Saylor, in a recent disclosure on X, revealed that Strategy has made a fresh purchase of 855 BTC, worth $75.3 million, amid the recent market downturn. According to Saylor, the firm now holds 713,502 BTC, valued at $54.26 billion at an average price of $76,052 per coin. Interestingly, Saylor had hinted at the purchase in his usual Sunday X post, captioned “More Orange.”
Notably, this marks the sixth consecutive weekly BTC purchase by the firm, reinforcing Strategy’s aggressive accumulation model. The purchase came shortly after Bitcoin briefly crashed to $74,000, below Strategy’s average buying price and temporarily causing the firm to incur a significant paper loss.
However, Bitcoin has since rebounded above $76,000, easing some pressure on the firm’s position. Blockchain tracker Lookonchain highlighted in a recent X post that Strategy is currently sitting on an unrealized profit of approximately $1.25 billion, showing how quickly market conditions can shift in the crypto sector.
Institutional Confidence Faces Growing Market Skepticism
Strategy remains firm in its conviction in Bitcoin despite the dip below its average buying price, hinting, through its actions, that short-term volatility does not alter its long-term Bitcoin accumulation strategy.
Interestingly, Polymarket data show only a 29% chance that Strategy will offload some of its BTC holdings before the end of the year. The data reflects broader market expectations that the firm is unlikely to shift away from its Bitcoin-focused treasury strategy even during periods of market stress.
However, unlike Strategy, the broader market downturn has pushed several investors toward safer assets. According to Lookonchain, as of January 30, 2026, Bitcoin ETFs have recorded an outflow of $890.28 million in the past 7 days, highlighting weakening short-term institutional sentiment and suggesting that some large investors are reducing exposure amid ongoing market uncertainty.
BTC Price Action: Market Volatility Keeps Traders on Edge
Bitcoin is trading above $78,000, up 0.8% over the past 24 hours. Despite a brief uptrend, price action remains shaky as regulatory and macroeconomic uncertainty continues to loom over the broader crypto market.
In the short term, market expert Ted Pillows warned in a recent X post that Bitcoin bulls must hold the $74,000 region to prevent a more profound decline. According to the expert, this level is a critical support zone that could determine near-term momentum.
In the long term, top market executives, including Michael Saylor, remain convinced that Bitcoin will reach a new all-time high during the 2026 market cycle. Their optimism remains anchored in growing institutional adoption, supply scarcity, and Bitcoin’s evolving role as a macro hedge asset.
Evans Kelvin
The CoinRemark Team
