Michael Saylor’s Strategy has added another $90 million worth of Bitcoin to its corporate treasury, according to a company press release dated February 9, 2026. The latest purchase continues its aggressive accumulation strategy despite ongoing market weakness that has pushed the company into a significant unrealized loss position.
Strategy Expands Bitcoin Holdings to 714,644 BTC
In a press release dated February 9, 2026, Strategy announced it had acquired 1,142 BTC, worth approximately $90 million. Following the acquisition, Strategy now holds a total of 714,644 BTC on its balance sheet, further solidifying its position as the largest corporate holder of BTC. With total holdings now exceeding 714,000 BTC, the company’s exposure represents around 3-4% of Bitcoin’s fixed 21 million supply.
The company has consistently framed Bitcoin as its primary treasury reserve asset, using a combination of equity issuance, debt offerings, and operational cash flows to fund purchases. The latest tranche follows Strategy’s pattern of incremental acquisitions, even as Bitcoin trades below recent highs, reflecting its commitment to long-term accumulation.
Accumulating Into Weakness
While Strategy has historically benefited from Bitcoin’s long-term appreciation, the current market environment has pushed the company into a sizable unrealized paper loss. Bitcoin has experienced sustained downside pressure in recent sessions, slipping below key psychological levels during the weekend selloff before attempting a modest rebound.
With Bitcoin trading below portions of Strategy’s aggregated cost basis, the firm is estimated to be sitting on $5.04 billion in unrealized losses. These losses remain accounting entries rather than realized hits, as the company has not sold its holdings. However, they underscore the volatility risk inherent in maintaining a concentrated treasury strategy tied to a single asset.
Long-Term Bitcoin Thesis Remains Unchanged
Despite market headwinds, Strategy has shown no signs of altering its Bitcoin-first philosophy. Michael Saylor has repeatedly emphasized Bitcoin’s role as a long-term store of value and strategic reserve asset, arguing that short-term volatility is the price of long-term structural appreciation.
The company’s continued acquisitions reinforce this stance. By adding to its position amid market stress, Strategy is signaling conviction rather than retreat, effectively doubling down on its belief that Bitcoin’s long-term trajectory outweighs interim drawdowns.
Strategy’s accumulation has broader supply implications. Large corporate purchases remove Bitcoin from circulating exchange liquidity, potentially tightening available supply over time. When combined with ETF inflows and exchange outflows, sustained corporate buying can alter short-term market dynamics.
Investors will now be monitoring several factors: whether Strategy continues its pace of acquisitions, how Bitcoin performs relative to the company’s aggregate cost basis, and whether broader institutional demand stabilizes price action. Traders are also watching whether Bitcoin can reclaim key resistance levels following its recent decline. At the moment, Bitcoin has slumped to around $69,200, reflecting a 2.6% decline over the past 24 hours.
The CoinRemark Team
Temitope Olajide
