In today’s crypto update, corporate Bitcoin adoption continues to gain momentum as major treasury firms expand their holdings amid improving market conditions. Michael Saylor’s Strategy has once again increased its exposure to Bitcoin with a fresh $100 million purchase. Amid the fresh purchase, Bitcoin also climbed above $66,000 on the back of easing geopolitical tensions and renewed institutional demand.
Strategy Announces Fresh Bitcoin Purchase
Strategy Executive Chairman Michael Saylor announced in a recent X post that the company purchased 1,587 BTC for approximately $100 million between June 8 and June 14. The acquisition came at an average purchase price of $63,024 per Bitcoin.
The latest buy increased Strategy’s total Bitcoin holdings to 846,842 BTC. At current market prices, the stash is worth roughly $56 billion, making Strategy the largest corporate holder of Bitcoin by a wide margin.
Meanwhile, Strategy currently sits on an unrealized loss of approximately $8.06 billion on its Bitcoin holdings. However, despite the paper loss, Strategy has continued to accumulate BTC through multiple market cycles.
Saylor also disclosed that the company increased its U.S. dollar reserve by $100 million. The move lifted Strategy’s cash position to $1.1 billion, providing additional liquidity and flexibility for future operations and potential investments.
Beyond Strategy, Strive expanded its Bitcoin position by purchasing 73 BTC for approximately $4.7 million. The acquisition raised the firm’s total holdings to 19,105 BTC. At current prices, Strive’s Bitcoin treasury is valued at more than $1.2 billion, highlighting growing corporate demand for the digital asset.
Bitcoin Crosses $66K Fueled by Easing Tensions and ETF Demand
The firm’s latest purchase coincided with a mini Bitcoin rally that pushed the asset above $66,000. According to CoinMarketCap, Bitcoin is currently up 3.5% over the past 24 hours and is trading around $66,568.
Interestingly, a key driver behind the move was a reported easing in geopolitical tensions after the United States and Iran reached an agreement to reopen the Hormuz Strait following weeks of blockade-related disruptions and market turbulence.
Further reports indicate that both parties will formally sign the agreement on June 19, 2026, in Switzerland. News of the breakthrough quickly reduced fears of an oil supply shock, improving risk sentiment across global markets, leading to gains across the crypto sector.
In addition, institutional demand provided another tailwind. Data from SoSoValue shows that spot Bitcoin ETFs attracted net inflows of $85.85 million as of June 12, 2026. BlackRock’s IBIT accounted for the largest share of those inflows, reflecting sustained interest from traditional investors.
Derivatives markets also signaled strengthening bullish momentum. CoinGlass data shows the liquidation of short positions, with bearish traders losing $168.7 million in the past 24 hours. Those liquidations forced them to close positions and added to Bitcoin’s upward move.
Josiah Oluwadare
