Strategy Buys $1B in Bitcoin, Holdings Approach 781K BTC

Strategy buys 13,927 BTC for $1 billion, pushing holdings to 780,897 BTC as corporate Bitcoin accumulation continues amid improving market sentiment.
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Bitcoin
Bitcoin

Key Points

Strategy acquired 13,927 BTC for $1 billion, bringing total holdings to 780,897 BTC worth $59.02 billion.
The company reports a 5.6% Bitcoin yield in 2026 despite sitting on roughly $3.41 billion in unrealized losses.
Continued corporate accumulation comes as Bitcoin trades above $71,000 and institutional demand strengthens.

Strategy has purchased 13,927 Bitcoins at an average price of $71,902 per BTC, totaling $1 billion. Executive Chairman Michael Saylor shared the update on X, along with the official filing. The acquisition pushes the company’s total holdings to 780,897 BTC, reinforcing its position as the largest corporate holder of Bitcoin. 

Saylor also reported a 5.6% Bitcoin yield year-to-date, highlighting impressive performance from its treasury strategy. As of April 12, 2026, Strategy has accumulated 780,897 BTC for approximately $59.02 billion, with an average purchase price of $75,577 per Bitcoin. 

Strategy Already Bought 1,562 Bitcoin Today, 3.4x More Than the Entire BTC Mined

Strategy Buys 13,927 BTC for $1 Billion, Now Holds 780,897 BTC

The latest purchase represents one of Strategy’s larger acquisitions in recent weeks. The 13,927 BTC purchase at $71,902 per coin continues the company’s long-standing Bitcoin accumulation strategy, which has involved regular purchases funded through equity offerings and treasury operations. 

The acquisition follows a series of smaller buys earlier this month, including a 4,871 BTC purchase worth $329.9 million, which brought total holdings to 766,970 BTC at the time. Additionally, Strategy bought 1,290 BTC, valued at $93.4 million, just last week.

Following the latest purchase, Strategy now holds 780,897 BTC, acquired for approximately $59.02 billion. The company’s average acquisition price of $75,577 per Bitcoin remains above current market levels. Thus, the company still sits on $3.41 billion in unrealized losses.

With its sizable holdings, Strategy maintains a substantial share of the total Bitcoin supply, further strengthening its position as the largest publicly traded corporate holder. The company’s 5.6% BTC yield year-to-date also highlights the performance of its treasury strategy. 

Corporate Bitcoin Accumulation Continues

Strategy’s continued purchases reflect a broader trend of corporate Bitcoin accumulation. The company has repeatedly expanded its holdings through structured financing and equity offerings, using Bitcoin as a treasury reserve asset. 

Earlier this month, Strategy paused buying briefly before resuming with a 4,871 BTC acquisition for approximately $329.9 million. The latest $1 billion purchase further strengthens the narrative that institutions are increasingly in demand of Bitcoin. Strategy and other corporate buyers continue increasing exposure to Bitcoin, pushing ETF inflows above $800 million over the past week.

These developments come as Bitcoin climbs above $71,000, stabilizing after recent volatility driven by macroeconomic developments. These improvements in market sentiment have contributed to renewed accumulation across institutional investors.

Strategy’s acquisitions are often closely watched by market participants, as corporate demand can influence market liquidity and long-term sentiment. With the latest acquisitions, investors are monitoring whether continued corporate accumulation will contribute to Bitcoin’s next major price movement. 

Strategy Resumes Bitcoin Buying With $329M Acquisition

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Josiah Oluwadare

Josiah Oluwadare is a crypto and emerging tech writer with over eight years of experience. He covers market trends, on-chain developments, and institutional adoption across the digital asset space. With a background in Biomedical Technology, Josiah brings an analytical approach to breaking down complex crypto stories into clear, engaging reports.
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